Richard Poulin III  Posted on Jul 13, 2012
Asus Zenbook UX31 Rose Notebook

Asus Zenbook UX31 Rose Notebook

Do you believe in love at first sight?

Silky smooth and amazing to touch – that describes more than just our latest ZENBOOK flavor! The softness of flowers and the gorgeous looks of a genuine beauty culminate in the most delectable notebook color ever seen, a design that reflects your warmth, natural appeal, and enjoyment of living life to the fullest. Carrying this harmonious joining of art and technology wherever you go, you become an envoy for a nurturing style that’s equal parts fashion and compassion.

ASUS Zenbook UX31 Buy Now Pay Later

ASUS Zenbook UX31 Rose Key Features

Incredible Beauty

ASUS ZENBOOK, the incredible Ultrabook
ASUS ZENBOOK achieves a unique combination of artistic craftsmanship and advanced technology. It arises from the efforts of a dedicated team of designers and engineers, working hard to deliver a portable PC that’s eminently cool, stylish and powerful, gifted with a harmony of great looks and potent features.

asus zenbook ux31 rose incredible beauty Asus Zenbook UX31 Rose Notebook

Incredible Beauty

Incredible slim and light

The ZENBOOK uses a precision-crafted design measuring only 3mm at the front and 9mm at the rear. The form features razor thin edges and a curved center section, which is both practical and attractive – while accommodating the powerful computing components within, this design also looks totally unique. It embodies beauty and strength in complete balance and harmony. The ASUS ZENBOOK UX21 weighs a feather-light 1.1kg, while the ASUS ZENBOOK UX31 is only 1.3kg.

Standing Out from the Crowd

The ZENBOOK presents a fetching hairline spun metal finish with concentric circles that embody the tranquility and infinite potential of this Ultrabook. Using durable but elegant aluminum, this design is the first of its kind attained on a notebook this compact. ASUS developed entirely new production processes and machining tools to create the ZENBOOK and overcome challenges such as applying aluminum hairlines to curved parts.

Tough and Touchable Aluminum

There are several advantages to the finely crafted aluminum used in ASUS ZENBOOK construction. In addition to its gorgeous appearance, aluminum offers a lighter Ultrabook that’s easier to carry, while retaining strength and durability. To accomplish a sleek and smooth metallic look, ASUS developed new mounting methods that reduce screw usage by 12%, taking inspiration from hand-crafted luxury wrist watches.

Extra Bright and Crisp Display

High definition visuals look better on the world’s first 450cd/m2 panel on any Ultrabook, making dark areas clearer, while light areas stand out in vivid detail. Despite the compact form factor, ASUS ZENBOOK doesn’t skimp on tantalizing graphics, rendering everything from multimedia to productivity in amazing fidelity.

Impressively Responsive

One of the key advantages of the ASUS ZENBOOK is its smartphone-like spontaneity and always-on design. Regardless of how long the Ultrabook remains in standby, it can resume in just two seconds thanks to exclusive ASUS Super Hybrid Engine II technology. In effect, this means users have no reason to shut the ASUS ZENBOOK down, eliminating the need for lengthy boot ups. And with exclusive ASUS Super Hybrid Engine II technology, the ASUS ZENBOOK can stay in standby for up to two weeks. Instant on functionality automatically backs up data to the SSD should the battery level drop below 5%, removing the risk of data loss due to a drained battery. The ZENBOOK therefore adds worry-free usability to its list of advantages.

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Incredibly Responsive

Instant on 2-Second Resume

Driven by Super Hybrid Engine II, the ASUS ZENBOOK with instant on functionality can resume in just two seconds from sleep. This is as quick as a smartphone, so you can get back to the things you want done immediately, with no annoying wait times. It makes for an always on and carefree experience that’s a refreshing change from other notebooks.

Extended Standby Time

Through the efficiency of Super Hybrid Engine II technology and with instant on functionality enabled, the ASUS ZENBOOK can remain in standby mode for an incredible two weeks!

Data Safety

ASUS Super Hybrid Engine II with real time battery life detection prevents data loss, backing up work as soon as the battery drops below 5% charge, so your data is always safe.

Better Battery Life and Info

Dedicated Battery Saving Mode boosts battery charge by as much as 25% for longer usability and range, free from the need to stay close to wall sockets or adapters. So that you’re always in the know when it comes to battery life, the exclusive ASUS PowerWiz utility provides accurate info on available charge by specific usage conditions, so you can plan better.

Perfect Performance

While compact and light, the ZENBOOK never misses a beat with amazing technology that offers the fastest, most efficient and most breathtaking experience in its class.

asus zenbook ux31 rose incredible performance 550x197 Asus Zenbook UX31 Rose Notebook

Incredible Performance

Power on New Intel Processors

All-new 2nd generation Intel Core CPUs come equipped with energy-efficient power that pushes multitasking and multimedia forward to new levels of excitement. These multi-core processors keep energy consumption and heat down, so ASUS ZENBOOK performs better in all situations.

Faster Data Transfers

ASUS ZENBOOK models ship with SATA 6Gb/s solid state drives rather than older mechanical storage options, making the most of the latest hard drive interface standard with double the bandwidth of SATA 3Gb/s. USB 3.0 also comes standard, upping data speeds by as much as ten times compared to USB 2.0. On average, ASUS ZENBOOK offers seven times faster data connectivity next to competing models, boosting the user experience in every application.

Proprietary Cooling

To accommodate so much powerful technology on a compact form factor, ASUS engineers have developed custom cooling and thermal designs that use a V-shaped air channel to increase air flow, as well as unique beryllium copper alloy components to better handle heat. There are even copper fins to direct heat away out of the case, so ASUS ZENBOOK always stays cool. While thinner and lighter than competing models, ASUS ZENBOOK is also more powerful, and runs at lower temps for increased longevity and reliability.

Spectacular Audio

ASUS ZENBOOK outputs staggeringly rewarding and impactful sound that far exceeds its compact size. In fact, it’s the kind of sound you’d usually associate with standalone surround setups!

asus zenbook ux31 incredible audio 550x250 Asus Zenbook UX31 Rose Notebook

Incredible Audio

ASUS SonicMaster Technology

Based on cooperation between the ASUS Golden Ear team and Bang & Olufsen ICEpower, ASUS ZENBOOK outputs incredible audio that’s the best among all Ultrabook in its class. Custom design includes an oval voice coil for clearer vocals, oversized shielded speaker magnets for more impact and better bass, plus aluminum rings to secure speakers and reduce vibration. This is further helped by ASUS ZENBOOK’s aluminum body, which conducts and insulates sound very well at the same time. Lifelike audio via Smart Dynamic Range Control (DRC) means sheer sound enjoyment in every situation.

ASUS Zenbook UX31 Rose Technical Specifications


  • Intel Core i7-3517U 1.9GHz Turbo boost to 3.0GHz
  • Intel Core i5-3317U 1.7GHz Turbo boost to 2.6GHz

Operating System

  • Genuine Windows 7 Home Basic 64 bit
  • Genuine Windows 7 Home Premium 64 bit
  • Genuine Windows 7 Professional 64 bit


  • 3mm at the front; 9mm at the rear
  • Main Memory
  • DDR3 1600MHz 4GB (on board)


  • 13.3” (16:9)

Backlight/ Resolution

  • 350 nits FHD (1920 x 1080) / HD+ EWV (1600 x 900)

Instant on

  • Always resume in 2 seconds

USB charger+

  • Yes

I/O port

  • 6 (mini VGA port / USB 3.0 port /micro HDMI 1.4 (1080p support)/audio jack combo/SD card reader)
  • USB3.0: 2 Port

SSD Generation



  • Bluetooth 4.0


  • 50W (7+hrs)


  • Integrated digital microphone


  • 268 illuminated chiclet keyboard


  • HD CMOS module


  • Bang & Olufsen ICEpower SonicMaster

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